Struggling with ways to find customers and grow sales?
The truth is, yes, you CAN attract new customers and dramatically increase sales.
I know Running a business can be hard because so many factors make it harder for small business owners to thrive globally. But despite all these limitations, there are still a few businesses thriving in their industry.
However, the questions we will be asking and answering in this business guide are:
- How come?
- How are they able to thrive and make such impressive numbers even as the country is going sour?
- How are they able to find willing customers, and where are these customers?
All these questions will be answered as we journey through this guide.
So buckle up, grab a snack or a bottle of soda, and let’s dive in.
Find customers and grow sales
I will make this as simple as possible. The most effective method for identifying a high-selling product is by understanding your customers’ needs and pain points.
I know it sounds simple, but not understanding customer needs and pain points is one of the major reasons why businesses fail.
If the market you’re in doesn’t need what you’re selling, they won’t buy. It’s that simple.
Imagine selling dog food to someone who doesn’t have a dog. No matter how good your marketing pitch is, the person won’t transact.
Let me guess what you’re thinking
Please, how do I know what my customer’s needs are?
And my reply remains simple:
ASK THEM!!
- When was the last time you asked your customers about their burning problems?
- When was the last time you asked your customers if the product you’re selling is solving their needs?
- When was the last time you asked for suggestions?
Perform comprehensive market research to gain insight into prevailing trends, customer behaviors, and demand within your designated market.
Your passionate daily goal should be:
How to truly find out what your customers need.
You don’t find out once; it’s a daily affair.
The more you know, the more money you make.
The Three Markets in Every Industry
Your business falls into one of these categories.
Engaging in this process will enable your business to stand out amidst competitors and establish a distinctive presence in the market. Moreover, it simplifies the task of pinpointing your ideal customer.
The crucial next step is to identify the challenges you’re alleviating for your dream customers and the joys you’re facilitating them to experience.
- Identify the pain you’re taking away.
- Identify the pleasure you’re bringing to them.
Run a simple personal test:
- What pain am I taking away from my customers?
- What pleasure am I bringing to their lives?
Knowing these will give deep insight into what product to sell and what market is ready for the product.
Hope are getting enlightened on the ways to find customers and grow sales. but kets continue.
shall we?
How to Identify Your Dream Buyer and Understand Their Pain Points
Before you can start thinking about where your dream customers are, you need to understand your dream customers intimately. When it comes to acquiring new customers, the most basic approach should be tailored towards knowing who they are.
Most businesess dont make it because they assume alot, they assume they know who thier customers are.
To make your message rise above the noise, you must have a deep understanding of your customers—deeper.
You need to know your dream buyers’ desires. It’s simple. Every business owner should have this information at their fingertips. You must know their hopes, wishes, and dreams.
Customer purchase Market Formula
This matters because, in any market at any moment, only about 3% of people are actively ready to make a purchase, and those are the ones everyone is competing for.
Most small business owners chase after this segment; funny enough, your competitors also chase after this segment. The substantial opportunity lies within the 37% of individuals who express, “I’m kind of thirsty. What should I drink?” This group comprises those either seeking information (17%) or acknowledging a problem (20%).
Additionally, a significant market—constituting a whopping 60% of the population—consists of individuals unaware that they are thirsty in the first place.
By mastering the Larger Market Formula, you can effectively tap into this vast, underserved segment of the market with ease, turning them into loyal customers who consistently contribute to your business’s sales.
The objective is to expedite the ascent of 97% of potential customers up the pyramid. Surprisingly, even seemingly disinterested prospects can become lucrative customers with the right approach.
The challenge lies in the fact that many people treat every lead as if they belong to the 3% ready to make an immediate purchase. Consequently, they lack systems to capture and nurture the remaining 97%.
I will be teaching you the systems you can use to catch the rest of the 97% in the next topic (Dream 100).
5 Questions to Define Your Dream Buyer
- Where do my dream buyers congregate?
Identify both online and offline locations where your ideal customer spends time, and show up there intentionally and consistently. Be specific and detailed. - Where do they find information?
Name their major sources of information. Examples: YouTube, Instagram, Google, etc. - What are their biggest challenges and frustrations?
- What are their biggest fears?
- What makes them happy?
An Easy Trick on How to Find Genuine Customers (Dream 100 Strategy)
What is the Dream 100?
This is one of the ways to find customers and grow sales
The Dream 100 is a powerful marketing strategy used to find and infiltrate the spaces where your ideal customers already hang out online. Originally developed by Chet Holmes and later popularized by Russell Brunson of ClickFunnels, this method flips traditional marketing on its head.
Rather than going after individual customers directly, the Dream 100 strategy encourages you to focus on the top 100 online (and offline) platforms where your ideal audience already spends time—think podcasts, YouTube channels, email newsletters, blogs, Facebook groups, and influencers.
The goal? Get your message in front of those pre-assembled audiences and redirect their attention to your offer or sales funnel.
Since these platforms are owned by others, the strategy requires you to “work your way in” or “buy your way in” to tap into their traffic and authority. When done effectively, this can rapidly grow your visibility, leads, and ultimately your revenue by leveraging what others have already built.
Applying the Dream 100 Strategy to Your Business
Step 1: Know Your Dream Customer Inside Out
To apply the Dream 100 effectively, you need deep clarity on who your ideal customer is. This means going beyond demographics—you should be able to picture them as a real person.
- What are their goals?
- What challenges do they face?
- Where do they hang out online?
- What do they read, watch, or listen to?
Give them a name. Find an image that represents them. Make them real in your mind. The greater the level of specificity, the more effective your strategy is likely to become.
Step 2: Create a High-Value Content Offer (HVCO)
Next, create a compelling offer that would grab your ideal customer’s attention. This could be
- A free eBook
- A helpful checklist
- A free sample or trial
- A discount coupon
- A mini-course or video guide
The key is value—something so relevant and useful that they’re happy to give you their contact info in exchange.
Once they’ve opted in, you now have a direct channel to nurture them through follow-up emails, upsell opportunities, or special promotions.
Step 3: Identify Where Your Dream Customers Congregate
Now, research and make a list of the exact places your dream customers already gather. This might involve using a mix of both online and offline channels
Here’s an example breakdown:
- 10 industry websites or forums
- 15 active Facebook groups
- 10 niche influencers on Instagram and Facebook
- 20 relevant podcasts
- 40 newsletters in your industry
- 15 niche blogs
- 20 YouTube channels
Make sure these platforms are hyper-targeted to your ideal audience. If you get in front of people from these sources, your business will grow beyond your expectations. That’s why it’s called the “Dream 100”—it should feel a bit ambitious and exciting.
Step 4: Engage and Penetrate the Dream 100 List
Once you’ve got your Dream 100 list, it’s time to strategically engage with these platforms and communities. Here’s how:
- Work Your Way In: Build authentic relationships with key decision-makers. Comment on their content, share their work, send them personalized messages, and look for ways to collaborate. Your goal is to turn them into allies—people who trust your work and are willing to share your offer with their audience.
- Buy Your Way In: Some platforms may require a financial investment to access through paid sponsorships, influencer marketing, or targeted ads. If you’ve got a budget, don’t hesitate to use it smartly to get in front of the right eyes. Paying for exposure on high-impact platforms can provide a significant return on investment when done right.
Step 5: Stay Consistent and Follow Up
Many people stop after the first few tries, but real success with the Dream 100 comes from consistent, focused effort. Stay in touch with the right individuals, consistently
To learn more about the dream 100 strategy click here
Utilizing Technology for Business Growth in 2025
Technology has drastically shifted how businesses grow in this era—and the truth is, if you’re not leveraging technology, you’re falling behind.
Many small business owners still try to operate the old way—relying heavily on word-of-mouth, hoping customers will randomly show up. While word-of-mouth is powerful, systems are more powerful.
Let me show you four core technologies every small business should use in 2024:
1. CRM Tools (Customer Relationship Management)
CRM tools help you organize, track, and communicate with your customers in a structured and professional way.
You can track when someone makes a purchase, send follow-up emails, remind them of new offers, and even reward loyal customers.
Some great options include:
These tools make you look organized and help build trust. And trust equals more sales.
Online Storefront or Marketplace Presence
If you’re not online, you’re invisible.
Having a digital storefront (your own website or a marketplace profile) makes your business discoverable 24/7—even while you sleep.
You can start simple:
Build your website using tools like Wix, Shopify, or WordPress.
Also, list your products on local marketplaces such as Marketxtra, Jumia, Konga, and others.
The key is to be visible and easy to reach—customers should be able to find you quickly and effortlessly.
Joining a market place is one of the major ways to find customers and grow sales. because your tapping into an already existing audience
Payment and Invoicing Tools
Gone are the days when you had to manually record payments or argue over who paid what.
With platforms like:
You can receive payments securely, send automated invoices, and track income—all in real time.
Customers appreciate smooth payment experiences, and you’ll appreciate the peace of mind.
WhatsApp Automation & Social Selling Tools
WhatsApp is powerful—but it’s even more powerful when automated.
Use tools like:
- WA Web Plus
- WhatsAuto
- Wati
- ManyChat (for Facebook & Instagram DMs)
These tools help you:
- Send auto-replies
- Broadcast promotions
- Follow up with leads
- Capture orders directly in chats
- Build a strong social media presence, and your products will sell themselves—even while you sleep.
Recap: Tech + Strategy = Sales
Don’t just work hard. Work smart.
Use technology to:
- Find customers (Dream 100 strategy)
- Nurture them (CRM)
- Show up online (digital storefront)
- Receive payments (payment tools)
- Automate communication (WhatsApp + socials)
These tools don’t just make you efficient—they make you look more professional and trustworthy.
Final Word: Consistency Over Intensity
It’s not about having a big launch. It’s about showing up every day. Talking to your customers daily.
Asking them what they want. Improving your product based on feedback. Showing up online and being consistent.
Success isn’t one big moment. It’s many small consistent moments stacked together.
Hope by the end of this article you were able to find out ways to find customers and grow sales
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